Craft your own story.
Branding, social and creative technology for companies who'd rather sound like themselves. I'm Jazmine DeCaro, Digital Art Director and Creative Technologist, working across Switzerland in DE, EN and FR.
Selected work
Five projects, told properly.
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Spaces
A certification programme and app helping parents find venues that genuinely welcome children.
Amberg
Loglay
A positioning workshop that became the foundation for a complete website and a consistent social-media system.
Wild
A brand workshop, content strategy and portrait-led campaign that gave a 90-year-old Swiss pharma company a voice online.
Aloha
A practical identity and website for a small gardening company, developed from several distinct creative routes and still in use today.
UP4
MINT
An ETH Zurich and UBS tender for a national science portal, routing parents, teachers and teenagers by what they came to do.
What I do
Four pillars.
Brand
Identity, naming and guidelines that survive contact with the real world.
Social
The right channels for the right audience, chosen against your goals.
Content
One recognisable voice, everywhere your brand shows up.
Campaigns
Budget spent where it actually moves the business.
Free · 2 minutes
Where's your brand leaking?
Six questions about your business. You get a specific written read on where your brand is inconsistent, which channels actually suit you, and what to fix first.
Run the diagnostic →Question 2 of 6
When someone lands on your profile, what do you want them to feel first?
Side thread
Illustration through emerging tech.
Women in Fiction
Illustrated portraits that step off the page when you point a phone at them.
KSB Magazine
An editorial illustration series built with generative tools and finished by hand.